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target="_blank">委托出租</a> | <a href="http://iefang-com.kanewai.com/UserRegister/Login/" target="_blank">委托出售</a></span> </div> </div> <div class="an_box"> <div class="an_left2"> <p class="shou_ye"> <span><a href="http://kanewai.com/a/20180220/72232.html" target="_blank">首页</a></span> <span class="shou_se">></span> <span><a href="http://kanewai.com/a/20180220/72233.html" target="_blank">资讯中心</a></span> <span class="shou_se">> </span> <span>今日要闻</span> </p> <p class="shang_ban">房企多元化“知易行难?核心业务贡献仍后劲不?/p> <p class="bai_xing">作者: 时间:2017/8/28 7:53:00 来源?1世纪经济报道</p> <p class="zai_yao">摘要:由于传统的住宅销售业务容易受到政策和市场的影响而陷入波动,近年来,房地产企业不断进行多元化尝试,从传统的商业、酒店、物管、金融等衍生市场,到近年来兴起的特色小镇、长?*等领域,再到与传统业务关联度?......</p> <div id="pic_url"> </div> <div class="bodycontens"> <p>由于传统的住宅销售业务容易受到政策和市场的影响而陷入波动,近年来,房地产企业不断进行多元化尝试,从传统的商业、酒店、物管、金融等衍生市场,到近年来兴起的特色小镇、长?*等领域,再到与传统业务关联度不高的医疗、能源等?/p><p>从已经公?017年半年报的企业来看,?*业务的表现可?ldquo;有喜有忧”。总体来看,物管领域给企业带来的业绩贡献在不断增加;长?*、特色小镇、共享办公等“风口业务”的布局,目前仍处在摸索阶段;部分房地产企业进军的一些全新领域,如新能源等,业务进展则不尽人意?/p><p>分析人士指出,多元化战略的成功与否,不仅与新领域所处的发展阶段、市?*有关,又和房地产企业的战略布局、运营能力等密不可分。但总体而言,由于房地产企业多在近几年开始实施多元化布局,从时间周期上看,这些业务并未真正迎?ldquo;收获?rdquo;?/p><p>物管业绩普遍增长</p><p>由于与传统业务关联度较高,专注后居住阶段服务的物管业务,是房地产企业最早布局的领域之一。从上半年的业绩来看,这部分业务的增长相对较好?/p><p>中海房地产集团旗下的中海物业?015?0月在香港联交所上市,是较早分拆上市的物业公司之一。今年上半年,中海物业实现收?3.08亿港元,同比增长4.1%;毛利润?.94亿港元,增长27.1%?/p><p>同期毛利率为30.4%,其中物业服务板块的毛利率由去年同期?2.0%提高?8.0%,增值服务板块毛利率则由52.7%提高?5.8%?/p><p>远洋房地产集团旗下的物业服务板块远洋亿家在新三板上市。根据远洋房地产集团财报,上半年远洋亿家为集团带来营业收入约人民?.8亿元,同比增?7%;实现净利润约人民币8900万元,同比增?4%?/p><p>一些并未做出分拆的公司,也录得该项业务的大幅增长?/p><p>上半年,金科房地产企业的“社区服务”业务进驻城市已达85个,在管项目超过400个。期内该项业务实现营业收?.53亿元,同比增长约54%。同期,禹洲房地产企业旗下的物业管理服务公司录得物业管理费收入为人民?.17亿元,同比增?0.89%?/p><p>上述业绩可被视为物管业绩的缩影。由于潜在房地产市场巨大、利润率高,不少房地产企业将物业管理业务作为发展重点并提前布局。较早布局的房地产企业,如今都已实现规模化运营?/p><p>“经过最初的探索后,一些房地产企业的物管业务已经尝到规模化布局?lsquo;甜头’?rdquo;某券商人士向21世纪经济报道表示,规模不仅是物管业务盈利的基本保证,同时也是未来实施并购重组、发力衍生业务的必要因素?/p><p>中信建投一份报告称?014年到2016年是社区O2O房地产市场的探索期。从2017年开始,该市场进入启动阶段,市场优胜劣汰,社区物业的价值将得以完全体现?020年以后,房地产市场将逐步进入高速发展期和应用成熟期,社区物业与房产、家装、金融的协同价值越来越显著。且大数据、社区金融等的发展,将使得社区物业市场更加成熟?/p><p>但从目前来看,除彩生活等个别企业外,房地产物管业务对母公司的业绩贡献并不高。如上半年远洋亿家的收入占集团总收入比重不?%,净利润占比也仅?.3%;金科、禹洲物管业务的营收占比则在4.3%?.6%?/p><p>“风口业务”尚需时间</p> 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